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Nike offers running, basketball and everyday shoes alongside sportswear.
Buying guide
Choosing Nike shoes for the surface you use
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Nike
Choosing Nike shoes for the surface you use
Start with where you will wear the shoes. A court shoe, a trail shoe and an everyday sneaker are built for different jobs.
Court, road or trail?
For a court, look at lateral support and grip. For a trail, compare tread and protection. For a road run, start with fit and cushioning.
Between two sizes?
Measure both feet in the socks you wear most and use the size chart for that model. Leave room for your toes when standing.
Frequently asked questions
Where do I complete my purchase?
Follow the store link to Nike. The final options, price and terms appear there.
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About Nike
Nike is a useful store to visit when you know the name of a shoe but have not yet worked out which version you need. Running, basketball, football and everyday sneakers share the same Swoosh, yet the differences between them can be more important than the differences between brands. Nike also presents Jordan products alongside its own ranges. A familiar silhouette may therefore lead to several quite different purchases: a shoe for playing, a pair for collecting, or something comfortable enough to wear on the way home.
Nike's own company page places Nike and Jordan within the same larger business. On the shopping site, though, a shopper usually encounters them as distinct collections. Searching by sport can bring you across those collections; searching for a particular Jordan design can narrow the field very quickly. That distinction is useful if a present has been requested by name.
Start on the right shelf
Take the Air Force 1 and a road running shoe. Both might appear in a search for white sneakers. The first is a natural starting point for someone who wants a particular shape and finish; the second needs to work through a repeated running stride. If you start in the sport menu, Nike narrows the field by the intended activity. If you start with a style name, stay there long enough to compare the materials, panel construction and colour of the sole. These are two perfectly sensible ways to shop, but they answer different questions.
Read the name all the way to the end
A product photograph can make related versions look identical. Look for the words after the family name and the line that describes who the shoe is made for. An adult and an older-kids' version can appear side by side in a search. A football boot may carry a surface designation that matters far more than its colour. When sharing a pair with someone, send the link with the colour selected and include the style or colour code. A screenshot alone can be remarkably hard to match later.
Put a new pair in context
One way to use the Nike store is to start with a pair you already own. Note where you feel pressure, whether your heel lifts and what happens when you turn sharply. Compare those observations with the shape and fastening of the pair on screen. For clothing, measure a favourite garment laid flat before browsing. It is easier to judge a relaxed jacket against one you like than to guess how a photograph of a model will translate to your shoulders or sleeve length.
Before a pair becomes a gift
The most useful things to learn about the recipient are what they use their current shoes for and which size system is printed on the label. Ask whether they want the same pair replaced or would welcome a different fit. A runner may care about a very particular model; somebody who follows a favourite team may care far more about colour. Save the exact listing and check the exchange terms for that order, particularly if you are considering a customised item. The right Nike purchase starts with the person wearing it.