Tradeify, a prominent U.S.-based proprietary trading firm, has significantly expanded its footprint in the futures trading industry through a series of strategic moves in mid-2026. The firm’s recent initiatives focus on integrating competitive gaming mechanics with professional brokerage services to provide a comprehensive path for retail traders.
Strategic Acquisition of ChartChamps
On June 16, 2026, Tradeify announced its acquisition of ChartChamps.com, a competitive platform specializing in head-to-head, Elo-ranked trading matches.
By integrating ChartChamps into its ecosystem, Tradeify aims to provide a permanent, year-round venue for simulated trading competitions. This deal follows the conclusion of Tradeify’s Grand Cup 2: The Outlaws tournament, which featured a $1,000,000 prize pool and highlighted a growing demand for gamified trading experiences.
“Tournaments showed us that traders want to compete, not just pass evaluations,” said Brett Simberkoff, CEO of Tradeify. “ChartChamps is where that competition lives every day of the year, and the traders who rise up its leaderboards are exactly the traders we want trading our capital”.
Launch of Slay Markets Brokerage
Expanding beyond its roots in evaluation and funded account programs, Tradeify launched its own retail brokerage, Slay Markets, on May 19, 2026.
Operating under the newly formed entity Tradeify Brokerage LLC, the brand serves as a bridge for traders looking to transition from simulated evaluation environments to live, regulated futures trading. To support this infrastructure, Tradeify signed an exclusive clearing and technology agreement with NinjaTrader Clearing LLC.
This move marks a significant evolution for the company, allowing Tradeify to offer a full-service experience that encompasses skill development, competitive ranking, and direct market access.
Commitment to the Competitive Pipeline
These developments solidify Tradeify’s “trader pipeline,” which is designed to guide retail traders through three distinct stages:
- Practice: Honing skills through simulated, head-to-head matches on ChartChamps.
- Compete: Participating in high-stakes tournaments for real cash prizes.
- Funded: Managing firm capital via Tradeify’s evaluation-based funded accounts or transitioning to a live account through Slay Markets.
